Pixar Coco Promo

Ancestry partnered with Disney Pixar’s “Coco” to promote the value and importance of discovering your family history. With careful video editing and adding animated motion graphics of a family tree over footage from the movie, we created a set of promo pieces ranging from 6 seconds to 30 seconds in length, encouraging viewers to both order a discounted Ancestry DNA kit as well as to go see the movie in theaters.

The commercial spot for Disney's Coco and Ancestry.com's family tree is a heartwarming tribute to the power of family and cultural heritage. Set to the beautiful music from the film, the commercial shows a young boy, Miguel, discovering his family tree with the help of Ancestry.com. As he learns about his ancestors and their rich cultural traditions, he is transported back in time to experience their lives and learn more about himself. The commercial beautifully highlights the importance of family connections and cultural roots, and encourages viewers to explore their own family history. With its powerful message and stunning visuals, this commercial is sure to resonate with audiences of all ages and backgrounds.