Rethink

Utah's air quality has been a growing concern in recent years, prompting government agencies and local organizations to take action to reduce emissions and improve air quality. One such effort is the Utah Department of Transportation's (UDOT) TravelWise program, which aims to educate residents about various ways to reduce emissions while traveling. To further this initiative, UDOT recently released a motion graphics commercial that creatively showcases the program's goals and strategies. The commercial uses silhouettes from shot footage, which are composited with visual effects and other 3D elements to create an engaging and informative piece. By using a creative approach, UDOT hopes to attract and educate more residents about the importance of reducing emissions and contributing to cleaner air in Utah.